Menu
At Accent Local Marketing, we understand the unique challenges home builders face when trying to find new customers online. With 30+ years combined experience in SEO and content optimization, we’ve helped countless custom home builders, architects, general contractors, and various home builder professionals dominate their local markets. Our expertise in hyper-local SEO strategies ensures that your business stands out in competitive markets across the country.
We’re not just another SEO agency – we’re your partners in growth. Our approach combines industry-specific knowledge with cutting-edge SEO techniques to deliver results that matter. Here’s why home builders trust us:
Local SEO Experts: We excel at putting your business on the map – literally. Our hyper-local strategies ensure you’re found by potential clients in your target areas.
Home Builder Industry Knowledge: With years of experience working with custom home builders, we understand your unique selling points and how to showcase them online.
Proven Track Record: Our success stories speak for themselves. We’ve helped home builders like Haven Design Build achieve remarkable online growth and lead generation.
Comprehensive Approach: From technical optimization to content creation, we cover all aspects of SEO to give you a competitive edge.
Standing out in local search results is crucial in the Home Building market.
Our hyper-local SEO strategies are designed to put your business at the top of local searches, making sure potential clients in your area find you first.
We understand that home building is inherently local, and our approach reflects this reality. By focusing on location-specific keywords and optimizing your online presence for local search, we help you capture the attention of homeowners and developers in your target markets.
Our hyper-local SEO strategies go beyond simple keyword optimization. We delve deep into the local market dynamics, understanding the unique characteristics of each area you serve. This allows us to create content and optimize your website in a way that resonates with local audiences.
From optimizing your Google My Business listing to creating location-specific landing pages, we ensure that your business appears prominently in local search results, map listings, and relevant online directories.
Quality content is critical for both search engines and users., especially in the home building industry where trust and expertise are paramount.
Our content creation and optimization services are tailored to showcase your craftsmanship, highlight your unique projects, and demonstrate your industry knowledge. We create engaging, SEO-optimized content that not only ranks well in search engines but also provides value to your potential clients.
Our team of experienced writers and SEO specialists work together to develop a content strategy that aligns with your business goals and target audience. We create a variety of content types, including informative blog posts, detailed project showcases, and optimized sales landing pages about home building processes. This diverse content mix helps establish your authority in the industry while addressing the questions and concerns of potential clients.
We also optimize your existing content to improve its search engine performance. This includes updating older content with fresh information, improving internal linking structures, and ensuring all content is properly formatted for both users and search engines. By consistently producing high-quality, relevant content, we help you build a robust online presence that attracts and engages potential clients throughout their home building journey.
Technical SEO is the foundation upon which all other SEO efforts are built.
For home builders, having a technically sound website is crucial for attracting and retaining potential clients. Our technical SEO services ensure that your website is not only visually appealing but also performs optimally in search engine rankings.
We start with a comprehensive technical audit of your website, identifying and addressing issues that could be hindering your search performance. This includes optimizing your site speed, a critical factor in both user experience and search rankings. We understand that potential clients often browse home designs and portfolios on various devices, so we ensure your site is fully responsive and mobile-friendly.
Our technical SEO services also cover core elements such as XML sitemap creation and optimization, which helps search engines understand and index your site structure more effectively. We implement schema markup to provide search engines with detailed information about your business, services, and projects, potentially leading to rich snippets in search results. Additionally, we focus on improving your site’s internal linking structure, making it easier for both users and search engines to navigate your content and understand the relationships between different pages.
Our team of technical experts are able to resolve technical fixes directly on your site, or we’re able to work with your existing devs to guide them through our recommendations.
In the home building industry, credibility is everything. Our link building and authority establishment strategies are designed to position your business as a trusted leader in your field. We focus on acquiring high-quality backlinks from reputable sources within the home building and real estate industries, which not only improves your search rankings but also enhances your brand’s reputation.
Our approach to link building is organic and sustainable. We help you establish authority through strategic content placement and guest posting on respected industry platforms. This not only provides valuable backlinks but also increases your visibility and positions you as an expert in your field.
We can also leverage your existing partnerships and relationships with suppliers, subcontractors, and local businesses to create mutually beneficial link-building opportunities.
By consistently building high-quality links and establishing your authority, we help improve your search rankings and drive more qualified traffic to your website.
Effective keyword research and strategy are crucial for connecting with potential clients who are actively searching for your home building services. Our approach to keyword research for home builders goes beyond just identifying popular search terms. We delve deep into the mindset of your target audience, understanding the language they use and the questions they ask throughout their home building journey.
We start by conducting comprehensive keyword research to identify high-value keywords in the home building industry. This includes a mix of broad terms like “custom home builder” and more specific long-tail keywords that reflect different stages of the customer journey, such as “energy-efficient home design” or “luxury home renovation costs.” We also analyze your competitors’ keyword strategies to identify gaps and opportunities in the market.
We all want to rank for keywords that are searched 100,000/month, but the long tailed keywords often convert higher and are easier to get wins on. A good SEO strategy plans on ranking for both.
Our keyword strategy is not just about attracting any traffic; it’s about attracting the right traffic. We focus on keywords that indicate high intent, such as “hire a custom home builder” or “home builder consultation,” which are more likely to convert into leads. We also consider seasonal trends in the home building industry, adjusting our keyword focus to align with peak periods of interest in new home construction or renovations.
SEO is not a one-time effort but an ongoing process. Our ongoing optimization and support services ensure that your home building business stays ahead of the curve in search engine rankings. We conduct regular website audits to identify new optimization opportunities, keeping your site up-to-date with the latest SEO best practices and algorithm changes.
As search engines update their algorithms and user behavior shifts, we adapt our strategies accordingly. This might involve updating your content to maintain relevance, adjusting technical elements to improve site performance, or refining your keyword strategy to target emerging trends in the home building industry.
We also stay on top of industry developments, such as new sustainable building practices or smart home technologies, to ensure your content remains current and authoritative.
Our dedicated support team is always available to address any SEO-related questions or concerns you may have. Whether you’re launching a new service, expanding into a new market, or facing a sudden drop in rankings, we’re here to provide expert guidance and swift solutions. This ongoing support and optimization ensure that your SEO strategy remains effective and continues to drive growth for your home building business in the long term.
At Accent Local Marketing, we’re more than just SEO experts – we’re growth partners for home builders.
Our deep understanding of the construction industry, combined with our SEO expertise, allows us to create strategies that not only improve your search rankings but also drive qualified leads to your business.
We’ve helped numerous home builders, achieve remarkable online growth.
We are friendly, knowledgeable, and approachable, ensuring that you understand every step of the SEO process.
SEO can significantly benefit your home building business in several ways:
SEO can help showcase your home building portfolio, highlight customer testimonials, and demonstrate your expertise in the industry. This online presence can be a powerful tool in convincing potential clients to choose your services over competitors.
Our SEO approach for home builders is unique due to several key factors:
Our approach is not just about rankings; it’s about creating a robust online presence that accurately represents your craftsmanship and expertise, ultimately driving qualified leads to your business.
The timeline for seeing results from SEO efforts can vary, but typically you may start seeing some movement in rankings within 1-3 months.For more significant results, these usually become apparent around 3-6 months.
It’s important to understand that SEO is a long-term strategy. While some tactics can yield quicker results, sustainable growth takes time. Factors that can influence the timeline include:
We focus on building a strong foundation and implementing strategies that provide both short-term gains and long-term success. Throughout the process, we provide regular updates and reports so you can see the progress being made, even before it translates into a significant increase in leads or sales.
For home builders, we employ a multi-faceted SEO strategy that includes:
These strategies are tailored to showcase your unique projects, highlight your expertise, and attract potential clients at various stages of the home building decision process.
Where most agencies work to “fix problems”, we work to drive sales.
We measure the success of our SEO campaigns for home builders through a comprehensive set of metrics and key performance indicators (KPIs):
We provide regular, detailed reports that break down these metrics, explaining what they mean for your business in practical terms.
Our goal is to show not just improved rankings, but how these improvements translate into real business growth for your home building company.
Absolutely! Optimizing your portfolio of past projects is a crucial aspect of SEO for home builders. Here’s how we approach this:
By optimizing your portfolio, we not only improve your search engine rankings but also create a more engaging and persuasive showcase of your work for potential clients.
For multi-location home building businesses, we implement a comprehensive strategy that addresses both overarching brand SEO and location-specific optimization:
This approach ensures that your business ranks well not just for general home building terms, but also for location-specific searches in each area you serve, maximizing your visibility to potential clients across all your markets.
For home builder websites, we create a diverse range of content designed to attract, engage, and convert potential clients:
All content is crafted to be both informative for potential clients and optimized for search engines, helping to establish your authority in the home building industry while improving your search rankings
Our approach to link building for home building websites is strategic and industry-focused. We look out for opportunities for collaborations and guest posts with suppliers, subcontractors, and complementary businesses in the construction industry. We can build links from local chambers of commerce, business associations, and community organizations.
We target high-quality home, architecture, and design publications for feature articles or expert commentary opportunities.
Our link-building strategy focuses on acquiring high-quality, relevant links that not only improve your search rankings but also drive targeted traffic to your website and enhance your industry authority.
Our SEO approach differs for custom home builders and production builders to reflect their unique business models and target audiences:
For Custom Home Builders:
For Production Builders:
For both types, we ensure mobile optimization, fast page load times, and user-friendly site navigation. We also adapt content strategies to reflect the different sales cycles and decision-making processes of their respective target audiences.
We can implement a range of technical SEO improvements to enhance your home building website’s performance:
These technical improvements will not only boost your search engine rankings but also enhance the overall user experience on your website, potentially leading to higher conversion rates.
We take a holistic approach to integrate SEO with other digital marketing efforts for home builders. Our strategy aligns SEO-driven content with overall marketing messages across all channels, including social media, email, and PPC advertising.
We can also optimize video content to support SEO efforts, manage online reputation, and leverage influencer partnerships to boost visibility
By integrating SEO with these other digital marketing efforts, we create a comprehensive online presence that drives traffic, engages potential clients, and ultimately generates more leads for your home building business.
Staying current with SEO trends and algorithm changes is crucial for maintaining effective strategies. Here’s how we stay updated:
