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At Accent Local, we’ve developed a comprehensive SEO strategy tailored specifically for general contractors like you. We understand the unique challenges you face in the digital landscape – from showcasing your craftsmanship to standing out in a competitive local market.
Our approach combines deep industry knowledge with the more effective SEO techniques to deliver results that matter for your contracting business.
We focus on:
Our goal isn’t just to improve your search rankings – it’s to drive qualified leads that convert into profitable projects for your contracting business.
We understand that in the contracting world, every lead counts, and we’re committed to helping you fill your pipeline with high-quality opportunities.
We conduct thorough research to identify the keywords your potential clients are using when searching for contractor services. This includes:
By targeting these precise keywords, we ensure that your website appears in front of the right audience at the right time.
Content is king in SEO, and for contractors, it’s an opportunity to showcase your expertise and build trust with potential clients. Our content strategy includes:
All content is optimized for both search engines and user engagement, ensuring that it not only ranks well but also converts visitors into leads
A solid technical foundation is crucial for SEO success. Our technical SEO services for contractors include:
These technical optimizations ensure that your website provides the best possible experience for both users and search engines.
Quality backlinks are essential for establishing your authority in the contracting industry. Our link building strategies include:
Our approach focuses on earning valuable, relevant links that boost your search rankings and drive referral traffic to your website.
With more people than ever searching for contractors on mobile devices, a mobile-optimized website is crucial. We ensure that your site:
By prioritizing mobile optimization, we help you capture leads from clients searching for contractors while on job sites or during their commute.
Video content is increasingly important for contractors to showcase their work and build trust with potential clients. Our video SEO strategies include:
These tactics help your video content rank well in both Google and YouTube searches, providing another avenue for attracting potential clients.
Content is king in SEO, and for contractors, it’s an opportunity to showcase your expertise and build trust with potential clients. Our content strategy includes:
All content is optimized for both search engines and user engagement, ensuring that it not only ranks well but also converts visitors into leads
Content is king in SEO, and for contractors, it’s an opportunity to showcase your expertise and build trust with potential clients. Our content strategy includes:
All content is optimized for both search engines and user engagement, ensuring that it not only ranks well but also converts visitors into leads
A solid technical foundation is crucial for SEO success. Our technical SEO services for contractors include:
These technical optimizations ensure that your website provides the best possible experience for both users and search engines.
Quality backlinks are essential for establishing your authority in the contracting industry. Our link building strategies include:
Our approach focuses on earning valuable, relevant links that boost your search rankings and drive referral traffic to your website.
With more people than ever searching for contractors on mobile devices, a mobile-optimized website is crucial. We ensure that your site:
By prioritizing mobile optimization, we help you capture leads from clients searching for contractors while on job sites or during their commute.
Video content is increasingly important for contractors to showcase their work and build trust with potential clients. Our video SEO strategies include:
These tactics help your video content rank well in both Google and YouTube searches, providing another avenue for attracting potential clients.
Ultimately, the goal of SEO is to generate high-quality leads for your contracting business. We optimize your website and digital presence to attract potential clients and convert them into actionable leads. Our lead generation strategies for contractors include:
Our comprehensive lead generation strategies ensure that the increased traffic from SEO translates into tangible business opportunities for your contracting company.
We focus not just on quantity, but on quality – attracting leads that are more likely to convert into profitable projects.
By combining SEO best practices with contractor-specific lead generation tactics, we help you build a steady pipeline of potential clients, allowing you to focus on what you do best – delivering exceptional contracting services.
At Accent Local, we measure the success of our SEO campaigns for contractors through a comprehensive set of metrics and key performance indicators (KPIs):
Return on Investment (ROI): This is our core metric to prove the value in the work we do. We calculate the value of leads and projects acquired through SEO compared to the investment. This allows us to demonstrate the tangible impact of our SEO efforts on your bottom line.
Other important metrics we track include:
We provide regular, detailed reports that break down these metrics, explaining what they mean for your business in practical terms. Our goal is to show not just improved rankings, but how these improvements translate into real business growth for your contracting company.
Choosing the right SEO partner is crucial for your contracting business’s online success. Here’s why Accent Local stands out:
We’re not just an SEO agency; we’re your partner in growth, committed to helping your contracting business thrive in the digital landscape.
SEO can significantly benefit your contracting business in several ways:
Increased visibility: By ranking higher in search results, more potential clients will find your business when searching for contracting services.
Targeted traffic: SEO helps attract users who are actively looking for specific contracting services, increasing the likelihood of conversions.
Cost-effective marketing: Once established, SEO provides long-term results at a lower cost compared to traditional advertising methods.
Brand credibility: Higher search rankings are often associated with credibility, helping to build trust with potential clients.
Competitive advantage: Effective SEO can help you outrank competitors, capturing a larger share of the market.
SEO can help showcase your portfolio of completed projects, highlight customer testimonials, and demonstrate your expertise in specific types of contracting work.
This comprehensive online presence can be a powerful tool in convincing potential clients to choose your services over competitors.
For contractors, local SEO is particularly important, as it helps you appear in location-based searches, which are common for people seeking nearby contracting services.
Our SEO approach for contractors is unique due to several key factors:
Industry-specific expertise: We have extensive experience working with contractors, understanding the nuances of the industry and the specific keywords and content that resonate with your target audience.
Local focus: We emphasize hyper-local SEO strategies, crucial for contractors who typically serve specific geographic areas..
Seasonal strategy adjustments: We account for the seasonal nature of many contracting services, adjusting strategies to capitalize on peak periods of interest.
Comprehensive service integration: Our SEO strategies encompass all aspects of your business, from residential to commercial services, and specific trades you specialize in.
Our approach is not just about rankings; it’s about creating a robust online presence that accurately represents your craftsmanship and expertise, ultimately driving qualified leads to your business. We focus on long-tail keywords specific to contracting services and create content that addresses common questions and concerns of potential clients in the construction industry.
The timeline for seeing results from SEO efforts can vary and it’s important to understand that SEO is a long-term strategy. We can front-weight seo tactics that yield quicker results so you will quickly see the impact of our SEO support, it’s worth remembering that sustainable growth takes time.
Factors that can influence the timeline include:
The current state of your website
The competitiveness of your local market and specific contracting niche
The scope of the SEO campaign
The age of your domain
The quality and frequency of content creation
For contractors, local SEO efforts may show results more quickly, as local search rankings can sometimes be easier to influence. However, building authority for broader industry terms may take longer. We focus on building a strong foundation and implementing strategies that provide both short-term gains and long-term success.
Throughout the process, we provide regular updates and reports so you can see the progress being made, even before it translates into a significant increase in leads or project inquiries.
For contracting businesses, we use a multi-faceted SEO strategy that includes:
Keyword optimization: Targeting industry-specific and location-based keywords relevant to your contracting services (e.g., “commercial renovation contractor [city]”, “licensed plumber near me”).
Local: Optimizing Google My Business listings and creating location-specific content to improve visibility in local search results.
Content marketing: Developing high-quality, informative content about contracting processes, industry trends, and tips to establish authority and attract potential clients.
On-page SEO: Optimizing website structure, meta tags, headers, and internal linking to improve search engine crawlability and relevance.
Technical SEO: Ensuring fast load times, mobile responsiveness, and proper indexing of your website.
Link building: Acquiring high-quality backlinks from reputable sources in the construction and real estate industries.
Schema markup: Implementing structured data to enhance search result appearances with rich snippets, particularly for services and reviews.
Image and video optimization: Optimizing visual content showcasing your projects for faster load times and better visibility in image and video searches.
These strategies are tailored to showcase your unique projects, highlight your expertise in specific trades, and attract potential clients at various stages of the contracting decision process.
We also focus on creating content that addresses common questions and concerns in the contracting industry, positioning your business as a trusted authority.
We measure the success of our SEO campaigns for contracting businesses through a comprehensive set of metrics and key performance indicators (KPIs):
Return on Investment (ROI) is our core metric to prove the value in the work we do. We calculate the value of leads and projects acquired through SEO compared to the investment. This allows us to demonstrate the tangible impact of our SEO efforts on your bottom line.
Other important metrics we track include:
Organic traffic growth: We monitor increases in visitors coming to your site through organic search results.
Keyword rankings: We track improvements in your rankings for targeted keywords relevant to your contracting services.
Conversion rates: We measure how many website visitors take desired actions, such as filling out contact forms or requesting quotes.
Lead quality: We assess the relevance and potential value of the leads generated through SEO efforts.
Local search visibility: We track improvements in your visibility for local search queries and Google Maps results.
Backlink profile: We monitor the growth and quality of your website’s backlink profile.
Page load speed: We track improvements in your website’s loading times, which affect both user experience and SEO.
Site Engagement We analyze how engaged visitors are with your content.
We provide regular, detailed reports that break down these metrics, explaining what they mean for your business in practical terms. Our goal is to show not just improved rankings, but how these improvements translate into real business growth for your contracting company.
Of course. Optimizing your portfolio of completed projects is a crucial aspect of SEO for contractors. Here’s how we approach this:
We optimize your project portfolio by ensuring high-quality, web-optimized imagery and crafting SEO-friendly project descriptions that highlight unique features and client satisfaction. We organize projects into logical categories, create engaging before-and-after comparisons, and integrate client testimonials to boost credibility. We will also implement schema markup for better search engine understanding and create a strategic internal linking structure to guide users through related projects.
By optimizing your portfolio, we not only improve your search engine rankings but also create a more engaging and persuasive showcase of your work for potential clients.
This is particularly important for contractors, as visual evidence of your craftsmanship can be a decisive factor for potential clients.
For multi-location contracting businesses, we implement a comprehensive strategy that addresses both overarching brand SEO and location-specific optimization:
Location-specific pages: We create optimized pages for each of your business locations, focusing on local keywords and relevant information.
Google My Business optimization: We ensure each location has a fully optimized Google My Business listing, improving local search visibility.
Localized content: We develop content strategies that cater to each location’s unique market, including local building codes, regulations, and community information.
Geo-targeted meta data: We implement location-specific meta tags to help search engines understand the relevance of your content to different areas.
Local schema markup: We use schema markup to provide search engines with detailed location information for each branch of your business.
This approach ensures that your business ranks well not just for general contracting terms, but also for location-specific searches in each area you serve, maximizing your visibility to potential clients across all your markets.
We also focus on building a cohesive brand presence while highlighting the unique aspects of each location.
For contractor websites, we create a diverse range of content designed to showcase your expertise and attract potential clients:
Industry insights: Articles discussing the latest construction technologies, building code updates, and industry best practices.
Trade-specific guides: In-depth content explaining specialized contracting processes, such as electrical work or plumbing installations.
Client education posts: Resources to help potential clients understand the contracting process, from initial consultation to project completion.
Visual project timelines: Interactive content showing the progression of construction projects from start to finish.
Local resource pages: Information on area-specific building requirements, permit processes, and community development plans.
Service comparison charts: Easy-to-understand breakdowns of different service options you offer, helping clients make informed decisions.
Safety and compliance: Content highlighting your commitment to workplace safety and adherence to industry regulations.
Subcontractor network: Information about your trusted network of subcontractors, demonstrating your ability to manage complex projects.
All content is crafted to be both informative for potential clients and optimized for search engines, helping to establish your authority in the contracting industry while improving your search rankings.
We focus on creating content that addresses the specific needs and questions of your target audience, whether they’re homeowners, business owners, or other stakeholders in the construction process.
Our approach to link building for contractor websites is strategic and industry-focused:
Home and design publications: We target high-quality home, architecture, and construction publications for feature articles or expert commentary opportunities.
Educational content: We create valuable, shareable content that naturally attracts links from industry blogs and educational websites.
Broken link building: We identify relevant broken links on industry websites and offer your content as a replacement.
Our link-building strategy focuses on acquiring high-quality, relevant links that not only improve your search rankings but also drive targeted traffic to your website and enhance your industry authority. We prioritize links from sources that potential clients in the construction industry would trust and visit, meaning that our link-building efforts contribute to both SEO and overall business growth.
Absolutely! Optimizing for voice search and smart home devices is increasingly important, especially in the contracting industry. Here’s how we approach this:
Conversational keywords: We incorporate more natural, question-based phrases that people are likely to use in voice searches when looking for contracting services (e.g., “Who’s the best plumber near me?” or “How much does it cost to renovate a kitchen?”).
Featured snippets: We optimize your content to appear in featured snippets, which are often used for voice search results, focusing on common questions related to contracting services.
Local SEO focus: We ensure your business information is accurate and consistent across platforms, as many voice searches for contractors are for local services.
Mobile optimization: We optimize your website for mobile devices, as most voice searches are performed on smartphones.
FAQ content: We create comprehensive FAQ sections that directly answer common voice search queries about contracting services..
Long-tail keywords: We target longer, more specific phrases that match the way people speak naturally when asking about contracting services.
By optimizing for voice search, we help ensure your contracting business is discoverable through this growing search method, potentially capturing leads who are using smart home devices or voice assistants to find contracting services. This is particularly important as more homeowners and businesses use voice search to find immediate solutions for their construction and renovation needs
Our SEO approach differs for specialized contracting services and general contracting to reflect their unique business models and target audiences:
For Specialized Contracting Services:
Focus on niche-specific keywords and long-tail phrases related to the specialized service (e.g., “commercial HVAC installation” or “historic home restoration”).
Create in-depth content showcasing your expertise in the specialized field, including technical details and industry-specific terminology.
Target industry-specific directories and publications for backlinks and citations.
Develop case studies that highlight complex or unique projects in your specialty area.
Optimize for local searches combined with specialty keywords (e.g., “custom cabinet maker in [city]”).
For General Contracting:
Target a broader range of keywords covering various aspects of construction and renovation.
Create content that demonstrates versatility across different types of projects.
Focus on showcasing a wide range of services and the ability to manage comprehensive projects.
Develop content that educates clients on the benefits of working with a general contractor.
Implement a robust internal linking strategy to connect various service pages.
For both types, we ensure mobile optimization, fast page load times, and user-friendly site navigation. We also adapt content strategies to reflect the different decision-making processes of their respective target audiences.
For specialized services, we focus on demonstrating deep expertise, while for general contracting, we emphasize breadth of services and project management skills.
We work with you on what’s important to your business and all content we create is bespoke to you and your services.
Handling SEO for seasonal contracting services requires a strategic approach that anticipates and capitalizes on peak periods while maintaining visibility year-round:
This approach ensures that your contracting business maintains a strong online presence throughout the year while maximizing visibility and lead generation during your busiest seasons. We also focus on building a content repository that can be leveraged year after year, improving your SEO performance over time.
For contractors, dominating local search results is crucial. Our approach to optimizing for local service area searches includes:
This comprehensive approach ensures that your contracting business appears prominently in local search results, capturing potential clients in your service areas.
Optimizing for various contracting services on a single website requires a strategic approach:
This approach ensures that each of your contracting services has a strong presence in search results, catering to different client needs and search intents.