Case Study: Pet Food & Care Brand
How We Helped a Pet Food and Care Brand Increase Organic Traffic by 42% in Just 10 Months
A pet food and care brand committed to providing premium, grain-free nutrition and natural wellness solutions for pets. Their products are specially formulated to support healthy skin, improve coat quality, and prevent tear stains. While they had a strong product offering, their online visibility was limiting their ability to reach pet owners actively searching for high-quality pet nutrition and care products.
The Challenge
🔹 Competing in a highly saturated pet food and care market
🔹 Increasing visibility for high-intent, product-specific keywords
🔹 Driving more qualified traffic to product pages and blog content
🔹 Strengthening the website’s authority and technical SEO foundation
The Turning Point
In March 2024, the brand made a strategic decision to invest in SEO to drive sustainable organic growth and brand awareness. They partnered with us to develop a structured SEO plan that would enhance their visibility, rankings, and traffic. The results were undeniable.
📈 Organic traffic climbed from 2,061 in March 2024 to 2,932 in January 2025—a 42% increase in just 10 months.
🔝 The number of top 3 keyword rankings rose from 101 to 128.
🚀 Achieved first-page rankings for a number of competitive, high-intent keywords in the pet care and food industry.
The SEO Approach
Our SEO strategy was designed to improve technical performance, enhance content, and build authority through high-quality link acquisition.
Strengthening Technical SEO & Site Optimization
Before implementing a content and link-building strategy, we focused on improving the site’s technical health.
✔️ Comprehensive Technical Audit: Identified and addressed key site issues affecting performance.
✔️ Ongoing Technical Fixes: Improved page speed, indexing, and mobile-friendliness to enhance user experience.
Data-Driven Keyword Strategy & Content Plan
We developed a 6 to 9 months content roadmap to target high-value, product-related search queries.
✔️ In-Depth Keyword Research: Mapped out ranking opportunities aligned with pet owners’ search intent.
✔️ Content Strategy Development: Created a roadmap for blog topics, sales pages, and product optimizations.
✔️ 3 New Blogs or Sales Pages Per Month: Focused on pet food, care accessories, and nutrition guides.
Authority Building Through Strategic Link Acquisition
To increase credibility and rankings, we executed a link-building strategy that focused on pet-related, high-authority domains.
✔️ Secured 3 high-quality backlinks per month from pet-related blogs and industry websites.
✔️ Outreach and content partnerships to strengthen domain authority.
The Breakthrough: First-Page Rankings for Competitive Keywords
A major turning point came when we secured first-page rankings for highly competitive keywords, driving targeted traffic and increasing product visibility.
🚀 Now ranking on the first page for:
🔹 “best hypoallergenic dog food” (1,000 searches/month)
🔹 “dog food scoop” (900 searches/month)
🔹 “washable pee pads” (600 searches/month)
🔹 “reusable dog pee pads” (200 searches/month)
🔹 “dog food scooper” (150 searches/month)
🔹 “reusable diapers for dogs” (150 searches/month)
🔹 “cloth diapers for dogs” (100 searches/month)
These rankings not only boosted organic traffic but also attracted highly targeted pet owners actively searching for quality pet food and care solutions.
The Results (So Far):
📈 42% increase in organic traffic in just 10 months
🔝 27 additional keywords secured top 3 rankings
🚀 First-page rankings for highly competitive pet food and care terms
🐶 SEO-optimized content driving more engaged, high-intent visitors
With a solid SEO foundation in place, the brand is now positioned for continued growth, with ongoing efforts to expand visibility, optimize product pages, and drive even more organic sales.
Organic Traffic March 2024
Organic Traffic January 2025
Organic Keywords March 2024
Organic Keywords January 2025
Looking to Grow Your Brand Online?
We specialize in helping pet brands rank higher, attract more customers, and increase organic revenue. Let’s discuss how we can create a custom SEO strategy for your business.