Case Study: Insurance Niche
Transforming Organic Performance for an Insurance Client in 2024
Client Background
In January 2024, we partnered with an insurance provider that had a solid service offering but was struggling to grow their organic traffic. Despite having an existing website, they faced multiple technical and content-related issues that hindered their visibility and rankings on search engines.
The Challenge
- ❌ Website suffered from low organic visibility despite offering strong insurance services
- 🐌 Technical issues like broken pages, large image files, and missing metadata were hurting performance
- 📄 Key service pages were missing, limiting keyword coverage and conversion potential
- ✍️ Lack of consistent content strategy to build topical authority and capture informational search intent
- 🔗 Minimal internal linking and no high-authority backlinks, reducing the site’s credibility in Google’s eyes
Our Strategy & Implementation
1. Comprehensive Technical Audit & Fixes
We kicked off the engagement with a full-scale technical SEO audit, identifying a range of issues that were silently eroding search performance. Our fixes included:
- Resolving all broken pages and redirect errors
- Compressing heavy image files
- Optimizing meta titles and descriptions across the website
- Implementing and enhancing Schema markup to improve rich results and crawlability
These improvements resulted in faster page load times, better crawl efficiency, and a more SEO-friendly site structure.
2. New Service Pages Creation
We identified several high-potential services the client offered but had no dedicated landing pages for. By creating optimized pages for these services, we were able to:
- Improve keyword targeting for relevant queries
- Capture search intent more precisely
Boost conversions through better page messaging and UX
3. Monthly Blogging & Internal Linking
To strengthen the site’s topical authority, we implemented a monthly blog strategy:
- Publishing SEO-driven blog posts that targeted informational and long-tail keywords
- Using internal linking strategically to pass authority and relevance to key service pages
This helped expand the website’s keyword footprint and improve the performance of existing core pages.
4. High-Quality Backlink Acquisition
We secured 5 high-DR (Domain Rating) backlinks per month from relevant and authoritative websites. These links not only boosted the website’s domain authority but also supported:
- Improved ranking velocity for newly created pages
- Better trust signals for Google’s algorithm
Key Takeaways
- A strong technical foundation is crucial to scaling organic traffic.
- Content expansion through targeted pages and blog posts drives relevance and visibility.
- Strategic backlinks act as a catalyst for ranking growth, especially when built on top of quality content.
The Results (So Far):
- ✅ Organic traffic increased by over 58%, jumping from 7,300 monthly visitors to more than 11,500
- 🔍 Top 3 keyword rankings rose from 195 to 360, an 85% increase in high-intent visibility
- 📈 More qualified leads and inbound inquiries, thanks to improved keyword targeting and on-page SEO
- 🔗 Higher trust and authority, supported by high-DR backlinks and a clean technical foundation
In just 12 months, the SEO improvements delivered outstanding results. The client’s monthly organic traffic surged from 7,300 in January 2024 to over 11,500 by January 2025 – a growth of more than 58%. This increase meant significantly more potential customers were discovering the company through organic search.
Even more impressively, the number of keywords ranking in the top 3 positions on Google – the sweet spot for clicks and conversions – grew from 195 to 360. This 85% increase in top rankings translated into higher visibility, more inbound leads, and ultimately, greater revenue from organic traffic.
These results highlight the power of a well-rounded SEO strategy, combining technical optimization, content development, and quality link building.
Organic Traffic January 2024
Organic Traffic January 2025
Organic Keywords January 2024
Organic Keywords January 2025
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