Optimizing a Local Sewing and Fashion Class Website Turns Into Massive Growth
Overview
Client: A local NYC business offering sewing and fashion design classes and camps for kids, teens, and adults
Website Platform: Shopify
Locations: Two physical locations in NYC
Services Provided:
• SEO Audit and Technical Optimizations
• On-Page SEO for Existing Pages
• Creation of New Service Pages
• Blog Development
• High-Quality Backlink Building (Relevant sites with Domain Rating 30+, 1,000+ monthly US traffic, and page-level traffic)
This client had recently migrated from WordPress to Shopify and experienced a loss in keyword positions. They needed a thorough SEO cleanup and strategy to recover lost ground and continue growing their visibility. By combining technical optimizations, on-page SEO, and strategic link building, we helped the business regain rankings and expand its presence in a competitive market.
Challenges
1. Keyword and Traffic Drop Post-Migration
Moving from WordPress to Shopify caused a decline in rankings and organic traffic. Technical issues, improper redirects, and missing metadata hindered the site’s performance.
2. Underoptimized Existing Pages
Multiple services were grouped together, making it difficult for search engines to understand and rank each offering. Essential on-page elements like headers, title tags, and internal links were missing or incomplete.
3. Limited Service Pages and Blog Content
The lack of dedicated service pages and minimal blog content limited opportunities to rank for specific, high-intent keywords related to sewing and fashion design.
4. Lack of High-Quality Backlinks
With few relevant backlinks from authoritative sources, search engines had little reason to prioritize the site above local competitors or established programs in the fashion education niche.
Approach
1. Comprehensive SEO Audit and Cleanup
A thorough review of the Shopify setup helped us identify and fix broken links, redirect chains, and other technical issues. Proper canonical tags and optimized site structure restored the site’s ranking potential.
2. On-Page SEO and New Service Pages
We optimized existing pages with targeted keywords and created separate service pages for classes, camps, and specialized programs. Improved site architecture and internal linking clarified offerings for both users and search engines.
3. Blog Development
We implemented a content strategy focused on topics like fashion tips, sewing tutorials, and behind-the-scenes class experiences. This blog content attracted broader audiences and provided valuable internal links to key service pages.
4. High-Quality Backlink Building
Our link-building campaign targeted only relevant websites with domain ratings of 30+ and at least 1,000 monthly US visitors. We also ensured the specific pages linking to the client had verifiable traffic, maximizing authority transfer.
Results
1. Recovery and Growth in Keyword Rankings
The client regained lost positions and began ranking for new keywords related to sewing classes, kids’ camps, and more. Many of these terms moved into top-10 positions on Google.
2. Enhanced Local Visibility
Both NYC locations now appear prominently in local searches, leading to an increase in inquiries and class bookings. Competitors in the area are now outranked for high-intent keywords.
3. Significant Organic Traffic Increase
Optimized service pages and consistent blog content led to a surge in organic traffic, translating into more registrations and a higher volume of leads through Shopify.
4. Stronger Brand Authority
High-quality backlinks and a robust content strategy positioned the client as a go-to resource for fashion and sewing education in NYC. This recognition further accelerated growth in organic search.
Key Takeaways
1. Effective Migration Cleanup is Crucial
Switching platforms without an SEO strategy can result in ranking drops. Addressing technical errors and redirects immediately is essential for a swift recovery.
2. Targeted On-Page Optimization Works
Dedicated service pages and well-structured content help both users and search engines understand the full scope of offerings, improving visibility and conversions.
3. High-Quality Backlinks Make a Difference
Focusing on links from authoritative sites with verified traffic can significantly boost rankings and domain trust.
4. Local SEO Drives Tangible Results
Optimizing for specific geographic areas in a competitive city like NYC can lead directly to more foot traffic, online bookings, and overall business growth.
Ready to Elevate Your Local or E-Commerce Business?
Our revenue-focused SEO strategies can help you attract more customers, recover from platform migrations, and achieve sustainable growth. Contact us today to learn how we can deliver results like these.