Search Engine Optimization/Search Engine Marketing (SEO/SEM)
Search Engine Optimization/Search Engine Marketing (SEO/SEM) is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as on Google, Yahoo and Bing) for search queries related to your business, brand, product or service. 66.3% of all clicks on search engines go to the first four positions on the first page of a search result. 36.4% of the clicks go to the website in position one, 12.5% goes to the website in position two, 9.5% of the clicks go to the website in position three, and 7.9% goes to the website in position four.
With Google as the leading search engine at 66% of market share, effective SEO/SEM involves a deep understanding of Google’s intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to searchers. As the leading search engine, it is critical to align with Google’s best practices. Bing and Yahoo have similar best practices.
SEO dominates as the online marketing implementation of choice for lead generation for local B2B and B2C categories. SEO involves the application of proper guidelines and techniques in the design, architecture, coding, content, promotion, linking, localization, personalization and socialization of your website.
In a nutshell, if you are selling car accessories such as steering wheels, and we have identified “car steering wheels for sale” as a good target keyword or key phrase for you, then your web pages should start ranking high on search engines when people type in “car steering wheels for sale” as a search query (or some close variations of it).
It’s never too late to implement SEO, the best time to do it is now in order harvest its benefits now and in the future. The earlier we do SEO for you, the faster and the better you will be positioned against your competitors.
Call us at 201-654-0650 in order to get started.