Press Releases For Local Business
Press releases are a very useful tool for local search engine marketing (SEO), and for good reason. They come with a great many benefits that make them worth writing, and for more than just SEO:
Natural links from multiple outside sources. It’s hard to get quality inbound links. Building them yourself takes a significant amount of time and can result in a search engine penalty if you’re not careful. Writing or producing great content that gets shared virally is difficult as well. But there are plenty of news sources constantly looking for new material to publish, and submitting one press release can put you in contact with hundreds of them simultaneously.
Opportunities for keyword linking and name recognition. Press releases, as long as you write them in-house, also give you the key opportunity to associate your company name with relevant keywords and subjects. For example, if you’re a taco restaurant, you can publish press releases that use multiple instances of your brand name and taco-related keywords in the same sentence. This increases the likelihood your business ranks in google for those keyword, especially if you are a local business.
High-quality, authoritative sources. These aren’t just any sources, either. Most of the sites your press release will be published are extremely high quality. They are news sites dedicated to publishing high-quality information, and they’ve been around long enough to earn their reputation. Google tends to view these sites favorably, which means a link from one of them is far more valuable than a link from some random blog or forum. Aside from the value of the links, the brand association with these publishers is beneficial for establishing trust and credibility.
Online Reputation Management. Press releases that include your brand name in the title tend to rank well in search engines for searches of your brand name. Since you can control the content of a press release, this gives you some degree of control over your online reputation on Google.
Immediate visibility and referral traffic. Press releases aren’t all about optimizing for search engines. Each news outlet that picks up your press release is going to have its own dedicated readership—which means that you’ll have a new set of eyes seeing your brand for the first time for every press release that gets published. These users will be reading your press release, getting an idea of your business, and if they’re interested, they’ll visit your site, generating extra traffic.
Press releases can work against you if considered non-newsworthy. The quality of your press release could also become a negative factor. Even if your press release is well-written, if it isn’t considered a “newsworthy” item, it could be rejected from publication entirely.
Press releases are expensive. Depending on how many press releases you send out, what platform you use to distribute them, and how you write them, each press release could can be expensive and more than $500 to have the service write them for you.
This is where we come in. We will write, title, and target keywords that will help get you rankings for only $299. To the larger press release companies, your are just a number… for us your are an important client. We will submit your press release to only the best sources.
Contact us at 201-654-0650 to get started.